INC magazine highlights five reasons to purchase cyber liability. The points are all very valid as they answer questions typically asked of a first time buyer. Other aspects to ponder that are not discussed in the article are non-insurance ways to mitigate the risk of a data breach or how to properly handle the situation after a disaster. Disaster recovery, a Written Internet Security Plan (WISP – part of CMR 17 a law in Massachusetts) and crisis PR are strategies are important to assess and implement PRIOR to a loss. Preparing for these situations ahead of time can lessen the impact to your firm ‘s value by mitigating the indirect costs such as opportunity costs lost due to a breach. Contact DG to identify and assess these risks to properly manage your firm’s Total Cost of Risk.